Blog

News & Insights

Updates, perspectives, and stories from NextNW and the Pacific NW's advertising and marketing community

Portland Ugly Sweater Holiday Party Recap

The "downright UGLY" 2025 Annual Holiday Party, co-hosted by multiple marketing and design chapters and sponsored by Amazon and Channel Factory, raised money for the Make-A-Wish Foundation and featured an ugly sweater contest and raffle.

December 5, 2025

Industry & Craft

Idaho Businesses Can’t Afford to Ignore PR in the Era of Generative Search

As AI search leans heavily on trusted third-party sources, PR—with its focus on credibility and earned media—is now essential for brands to shape their narrative in generative search results.

December 2, 2025

A Conversation with Seth Godin on Strategy, Choice & Change

Join NextNW for a live fireside chat and Q&A with Seth Godin on March 3 to discuss his new book, This Is Strategy, and redefine your approach to leadership and marketing.

November 21, 2025

Webinar Preview: The Systems You Need to Scale Your Agency — A Conversation with Jason Swenk

Join renowned agency advisor Jason Swenk on Tuesday, February 3, 2026, for a free webinar on "The Systems You Need to Scale Your Agency" to learn how to grow smarter, scale faster, and exit stronger.

November 17, 2025

Association & Community

NextNW 2025: A Year in Review

NextNW reflects on a successful 2025, marked by executive leadership transition, community growth through educational and networking events, and continued commitment to celebrating the creative industry across the Pacific Northwest.

November 14, 2025

Industry & Craft

The Agency of the Future is AI-infused

Discover the six opportunities for agency owners and executives to transform and thrive in the challenging, AI-infused future of the marketing agency world.

October 31, 2025

The NextNW Open Image Gallery!

Take a look at some photos captured at the NextNW Open 2025 golf tournament!

October 4, 2025

Buy Your NextNW Open Mulligans and Raffle Tickets Here!

The NextNW Open welcomes all with a chance to use up to five mulligans and includes a raffle for four VIP Timbers tickets to support NextNW's mission.

September 23, 2025

Industry & Craft

Viant: Advancing the Future of Advertising for Agencies and Brands

Viant is leading the transformation of the media and advertising ecosystem with breakthrough innovations in Connected TV, ViantAI's autonomous platform, and future-proof identity solutions like Household ID and Lockr.

How To Utilize Persuasive Messaging With AI To Optimize Branding Strategy

Learn how AI and A/B testing are revolutionizing persuasive messaging and conversion optimization at the upcoming webinar, "The Science of Persuasive Messaging Using AI and A/B Testing," on September 9th, 2025.

Peter Levitan - What It Takes to Build an Unignorable Agency Through Story And Passion

Learn how to create an unignorable agency story that drives new business interest at the upcoming webinar with author and former Saatchi & Saatchi CEO Peter Levitan on August 12th at 12:00pm.

Industry & Craft

What Makes Agencies Predictably Profitable: A Data-Backed Formula

Discover the six key strategies—from focusing on Data Analytics and CRO to formalizing client retention—that consistently drive above-average profit margins for modern agencies.

How Pathlabs Helps Agencies Accelerate Growth

Pathlabs hosted a successful roundtable with NextNW members in Portland, discussing current industry challenges and the need for an elastic workforce.