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WEBINAR: Stop the Scroll: Content That Cuts Through the Noise
Attention is hard to earn and even harder to keep. Get a behind-the-scenes look at how smart strategy, strong creative, and real performance insights come together to make social content people actually stop for. Walk away with practical ideas for creating content that connects, performs, and cuts through the noise.
Join NextNW for a fast-moving conversation about what’s actually working on social right now. Madison Whitcher of MDZN Studio brings a data-driven approach to building, optimizing, and measuring content that performs, while Brennan Scarlett of Scarlett Creative shares the strategies behind authentic digital brands for professional athletes.
Together, they’ll get into the creative decisions, platform nuances, performance signals, and real-world strategies separating content people scroll past from content they stop for.
No trend-chasing. No vague “best practices.” Just real examples, useful frameworks, and ideas you can put to work on your next campaign.
What You’ll Learn
- How to build for attention: What makes people stop, engage, and take action in an increasingly crowded feed.
- Where creative meets performance: How data can sharpen content strategy without stripping away the idea behind it.
- How to plan smarter social content: Practical approaches to content planning, storytelling, testing, and optimization.
- What changes by platform: How audience behavior and platform nuances should shape what you create and where you put it.
- How authentic brands get built: Lessons from developing high-impact digital identities for professional athletes.
- What to measure and why: The signals and tools that help determine what’s actually working, and what needs to change.
Moderator
Kent Lewis
A digital OG and passionate entrepreneur who regularly speaks, is frequently quoted by industry media, and writes for publications including Inc., The Business Journals, and SmartBrief.
Panelists
Madison Whitcher MDZN
Madison Whitcher is the founder of MDZN Studio, a digital marketing agency built for small businesses that want big impact without the overwhelm. She leads an all-female team that blends creative intuition with data-driven marketing to help brands grow their online presence with clarity and confidence.
With a hands-on approach across strategy, content, and campaign execution, Madison and her team deliver customized solutions spanning social media management, content creation, and paid advertising, turning scattered ideas into scroll-stopping, results-driven marketing.
Brennen Scarlett, Scarlett
Brennan Scarlett is the CEO of Scarlett Creative Co., where he helps professional athletes build authentic, high-impact digital brands and online presences. His work sits at the intersection of storytelling, personal branding, and social strategy, helping athletes translate who they are beyond the field into content that connects with audiences.
Through Scarlett Creative Co., Brennan brings a creator-first perspective to building meaningful digital identities, with an emphasis on authenticity, intentional storytelling, and content designed to create lasting audience connection.
Ready to attend?
Buy a ticket yourself or bring some friends! We look forward to seeing you!