Purpose Meets Performance: How Horizon Organic and Viant Harness Storytelling and Data to Drive Results

Event Description:

Join NextNW and Viant, a leading people-based advertising technology company, for an exclusive deep dive into how Horizon Organic and creative agency Duncan Channon turned mission-led storytelling into measurable marketing performance.

This behind-the-scenes session reveals how the team built and activated a purpose-driven campaign—from creative strategy to media execution—using Viant’s demand-side platform (DSP). You’ll see firsthand how a clear brand purpose, innovative media strategy, and data-driven insights can work together to move both hearts and markets.

Moderated by Kent Lewis, Executive Director of NextNW, the session features experts from Viant and Duncan Channon who will unpack what happens when purpose and performance converge—and why this approach is reshaping modern CPG marketing.

What You’ll Learn:

• How mission-led storytelling scales: See how Horizon Organic translated its brand purpose into a campaign that resonates across digital channels.
• The creative + data connection: Learn how Duncan Channon’s creative vision was enhanced by Viant’s audience-first targeting and transparent measurement.
• Inside the DSP advantage: Explore how Viant’s self-service tools helped Horizon’s team reduce costs while improving campaign agility.
• Next-gen media innovation: Get a sneak peek at what’s next—from CRM integrations to SmartCommerce partnerships—as Viant and its partners evolve their programmatic ecosystem.
• Publisher success stories: Discover how Viant’s collaboration with publishers like Dotdash Meredith delivers meaningful outcomes for both brands and audiences.

Why Attend:

If you’re a marketer, media strategist, or brand leader looking to bridge the gap between purpose and performance, this webinar offers practical inspiration and proven frameworks for doing just that. Learn how data-driven storytelling can amplify your mission, maximize efficiency, and connect with conscious consumers in a measurable way.

Hosted by: Viant
Moderated by: Kent Lewis, Executive Director, NextNW
Presented by: NextNW — the Northwest’s community for independent agency leaders and marketing innovators.

Group Director of Digital + Analytics at Duncan Channon – Rob Griffin

Rob Griffin is an accomplished digital analytics and marketing leader with more than a decade of experience translating data into actionable insights, optimizing campaign performance, and building analytics functions from the ground up. As Group Director of Digital + Analytics at Duncan Channon, Rob leads multidisciplinary teams spanning social, programmatic, search, and analytics—harnessing data to drive meaningful brand growth and measurable business outcomes.

Digital Media and Advertising Sales Leader – Skyler Beresini

Skyler is an accomplished digital media and advertising sales leader with over 15 years of experience driving revenue growth, forging strategic partnerships, and delivering data-driven marketing solutions for leading global brands. Currently serving as an Account Director at Viant Technology, Skyler partners with top-tier clients to harness Viant’s people-based DSP and advanced measurement capabilities to achieve performance, efficiency, and transparency in digital advertising.