Next NW Panel - Brand Portland: Marketing An Iconic City

Leaders from tourism, city government, media and the creative community explore how Portland's past influences its path forward.

Portland has always reinvented itself. From its progressive culture and creative boom in the early 2000s to the economic and social challenges that surfaced during the COVID era, the city’s identity continues to evolve. What comes next, and who will shape the story? In this NextNW panel, leaders from tourism, city government, media, and the creative community will explore how Portland’s past influences its path forward. Panelists will discuss the city’s reputation, opportunities for renewal, and the role of storytelling, marketing, and civic leadership in shaping public perception. For advertising, marketing, and creative professionals, the conversation will offer insight into how Portland can attract visitors, inspire new residents, and draw businesses back to a city that has long thrived on innovation, creativity, and community.