ThinkNW Now: So, You Want to Get Coverage in Adweek?

Adweek editor Kyle O’Brien joined us for a learning session on earned media. Specifically, we talked about how to get coverage in Adweek and other publications (find the full session here).

Below are three key takeaways:

• Building relationships with trade journalists
• Earned media and researching the trades
• Tracking the trends that matter for earned coverage

Supported by ThinkNW partner Viant.

https://www.youtube.com/watch?v=2bCODrlbdAo

https://www.youtube.com/watch?v=89674XHgZV4

https://www.youtube.com/watch?v=kZ8q_6rbmdk